Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers, have inked an exclusive partnership for the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Volkswagen Chief Marketing Officer Nelly Kennedy said: “E-mobility is cool, and it is exciting. This is a perfect match with the characters and the story. We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family.”


“Miracolous: Ladybug & Cat Noir – The Movie” will be played in more than 100 markets globally, after “Miraculous” became a global family pop culture phenomenon in more than 130 countries over the last couple of years as a series. The global awareness is impressive with more than 33 billion views on YouTube and number one TV-rankings in many countries. The upcoming very first movie will be playing in theaters around the globe starting as of July 5th, 2023, and on streaming platform Netflix – starting as of July 28th 2023.

Heroes go electric in ID driver seats

In this block buster fully, electric vehicles will be integrated in a meaningful way into the storyline. The cars of the ID family are being redesigned to fit the movie look and feel, in close collaboration of designers, both at movie animation and Volkswagen as well as the respective Marketing team around Gilbert Heise and Salim Yueksel. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug - a modern character who stands for female empowerment - with a concept car electric Beetle. The luxury ID. Vizzon will be associated to the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

Emotional storytelling important for shaping the love brand

Volkswagen is synonymous with being tongue-in-cheek and using humor in its consumer communication. At the same time, advertising, and marketing as well as customer behavior arechanging rapidly. The current collaboration is an important element of the realignment of the brand and marketing activities and the latest in several similar partnerships. Volkswagen had successfully launched other joint projects in recent months with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”, and the Disney+ limited Star Wars seriesObi-Wan-Kenobi, Andor and “Mandalorian.

Further push for emotionalizing e-mobility in a broad family audience

Volkswagen has taken the lead in the transformation toward electric mobility and has prepared the way for this as early as 2016 with a clear commitment to the Paris climate goals. The company plans to become climate-neutral by 2050. Volkswagen will be launching ten new all electric models until 2026 – including the already presented ID.3, ID.7 and ID. Buzz. Having animated action heroes going for electric mobility in the movie is fully in line both with Miraculous universe values of ecology and sustainability and with Volkswagen’s “Way to zero”. Nelly Kennedy: “This collaboration will strongly support our efforts to emotionalize the brand and our ID family even more. It offers Volkswagen the opportunity to introduce the ID. family in a very likeable way to a broad family audience.


Two strong brands with common values

"From the very beginning of the incredible adventure of the film, the collaboration with Volkswagen appeared to us as a natural fit. Our two brands have many values in common. Transmitting the values of a better world is also our responsibility as producers," stated Aton Soumache and Emmanuel Jacomet, producers of the film. "With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings. Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow," adds Jérémy Zag, director of the movie.

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Volkswagen is upgrading the third generation of the Touareg with extensive improvements: the suspension as well as the display and operating concept of the full-size SUV have been revised, and the front and rear design have been sharpened. Particularly striking features are the newly developed HD matrix headlights at the front and the LED taillights, which are realised as a light strip. For the first time in Germany it incorporates a red-illuminated Volkswagen logo. Presales will begin tomorrow on Thursday, 25 May. Prices start from €69,200.


Imelda Labbé, Member of the Volkswagen Board of Management for Sales, Marketing and Aftersales: “The new Touareg impresses with top quality and outstanding comfort. We have once again systematically implemented the wishes of our customers in this model: We have sharpened up the design, integrated an illuminated rear logo, and made operation even more intuitive. We've also enhanced the driving characteristics, making our premium Volkswagen even better. The result is a true all-rounder that will excite on-road, off-road and naturally also as a first-class towing vehicle.”

Future-oriented technologies have always made their debut in the Touareg – know-how that often benefits the smaller vehicle classes. Kai Grünitz, Member of the Volkswagen Board of Management for Development: “The Touareg has always been a technology pioneer for us, allowing us to transfer new developments into other brand models as part of a top-down strategy. And we are following the same approach with the new Touareg. It is the first Volkswagen model to be launched with the newly developed HD matrix headlights – one of the best lighting systems in the world. More than 38,000 interactive LEDs project a light carpet exactly onto the driving lane and illuminate the road more precisely than ever before. We will soon transfer this HD matrix lighting system to next smaller SUV-class models.”

The new lighting system. Another advantage of the new optional IQ.LIGHT HD matrix headlights is the glare-free main beam: this continuous main beam can permanently be left switched on outside of towns because the interactive LEDs make sure that the masking area for oncoming traffic and vehicles driving in front is more precise than ever before.


Sharpened design. The new premium SUV can be recognised immediately by the new front and rear design. At the front, the unit formed by the radiator grille, headlights and the front apron have been given a new look. The design of the rear end is also sharper: it now has a continuous horizontal LED strip for the taillight clusters and incorporates a Volkswagen logo which is illuminated in red. For the first time this feature has been included on a Volkswagen model in Germany. Previously, the illuminated brand logo was permitted only in markets such as China and the US.

All-in-one – maximum travel comfort & optimum performance. Volkswagen has enhanced the suspension of the Touareg. Among other things, the Touareg is now equipped as standard with a new roof load sensor that is closely integrated with the suspension electronics. If a roof load is detected, it allows the control system such as ESC (Electronic Stability Control) to intervene earlier in order to increase driving stability. In contrast, if there is no roof load, the system allows for even sportier performance. Depending on the version, the Touareg is available with innovative suspension technologies such as active roll compensation (adaptive running gear) and all-wheel steering. This further improves the driving dynamics of the premium SUV.


Update for the interior. The standard equipment of the new Touareg also includes the Innovision Cockpit. This consists of the Digital Cockpit and the high-end infotainment system Discover Pro Max. Various functions of the Innovision Cockpit, such as lane-level navigation and high-resolution HD map data, have been optimised in the new model. The standard voice control has also been enhanced. USB-C connections with a charging capacity of 45 watts (previously 15 watts) permit significantly faster charging of electronic devices such as smartphones, tablets or laptops. In addition, by evaluating customer feedback, the high-quality level of the Touareg interior has been further improved. For example, the centre console trims are now softer than before, providing extra comfort.

Efficient driving assistance systems. The Touareg is equipped with a large number of convenience and assistance systems as standard. In addition, an extensive range of optional systems is available. These include among others the following technologies

  • “Travel Assist”(assisted driving up to maximum speed)
  • “Park Assist Plus with remote control” (via app for automatically driving into and out of parking spaces, the driver can even control the parking procedure from outside the vehicle),
  • “Trailer Assist”(for assisted manoeuvring with trailer)
  • “Night Vision” (assistance for night drives)


Wide choice of powertrains – as petrol, diesel, or plug-in hybrid. The new Touareg will be launched in five powertrain versions. In addition to a turbocharged petrol engine, there is a choice of two turbodiesel engines and two plug-in hybrids. All highly efficient engines are paired as standard with an 8-speed automatic gearbox and the 4MOTION permanent all-wheel drive.

Equipment. The new model will be launched in Germany in a basic version with the current front design (from €69,200) and in the two exclusive lines “Elegance” (from €75,070) and “R-Line” (from €79,660). Positioned above is the top-of-the-range model: the sporty, elegant Touareg R eHybrid developed by Volkswagen R (from €93,870).


The Touareg R eHybrid – the performance model from Volkswagen R. The Touareg R eHybrid is the top-of-the-range model of the product line with the most powerful drive system: a V6 petrol engine plus electric motor with a system output of 340 kW (462 PS). The latest generation continues a long tradition of Touareg R models with high-tech features and customised equipment. They were all developed by Volkswagen R, Volkswagen’s premium performance brand. The standard equipment of the new model includes the following:

  • Blue painted brake calipers with silver R logo
  • R logo projection via exterior mirror housings as surround lighting
  • Blue accents in the interior
  • Leather seats in “Vienna” design (“Puglia” optional)
  • 20-inch alloy wheels “Braga”
  • Sill panel mouldings with illuminated R logo
  • Vehicle key with leather-covered cap and R logo
  • Panoramic sunroof
  • 4-zone automatic air control


In addition to the traditional R colour “Lapiz Blue Metallic”, a matt paint finish, the new “Silicon Gray Matt", can now also be ordered exclusively for the Touareg R eHybrid and the Touareg R-Line. Pre-sales of the performance model will start on 22 June.


The success story of the popular premium SUV. In 2002, the Touareg was the first SUV from Volkswagen. With the impetus of the new top model, the Volkswagen brand subsequently developed into one of the leading global full-range providers. The Touareg also became the pioneer of an extremely successful vehicle type that is today offered by Volkswagen in every segment. With its high-quality blend of long-distance, towing and off-road vehicle, the model remains hugely popular. More than 1.13 million units have been sold since the Touareg was first introduced in 2002.


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25 years of the Polo GTI! – To mark this anniversary, Volkswagen is launching the special-edition model Polo GTI Edition 25. It was in 1998 that the Polo first added those three iconic letters to its name: GTI. Now, a quarter of a century after the launch of the Polo III GTI, VW presents a limited edition of the current 152 kW (207 PS) Polo GTI. The powerful drive is impressive, but it’s not the only thing that stands out about this sporty compact car: with features including sports suspension, the electronic differential lock XDS, a comprehensive range of standard equipment and some special design highlights, the anniversary model is something special. The Polo GTI Edition 25 will be available to order in Germany from 1 June, priced at €35,205.


Just like its “older sibling” the Golf GTI, the Polo has a long history and a number of sporty predecessors: VW is now marking a quarter of a century of the Polo GTI with the special anniversary model Polo GTI Edition 25, limited to 2,500 units. “Volkswagen has a rich heritage and the Polo is one of our most iconic vehicles”, says Imelda Labbé, Member of the Volkswagen Brand Board of Management for Sales, Marketing and After Sales. “GTI fans are very important to us and our anniversary model is a way of marking this milestone together with them: celebrating 25 years of power, performance, sportiness, and fun driving in the Polo class.”


Performance and vehicle handling: The powerful two-litre TSI engine offering 152 kW (207 PS) and a torque of 320 Nm propels the front-wheel drive Polo GTI Edition 25 from 0 to 100 km/h in 6.5 seconds. In addition, the model is equipped with a specially tuned sports suspension as standard. This lowers the body by 15 millimetres and, in combination with the electronic differential lock XDS, ensures the synthesis of excellent driving dynamics, improved traction and precise handling that is typical of GTI models.


Exclusive anniversary equipment: The new special model also visually underlines its exceptional position: It has the classic GTI look, with red brake calipers and trim strips, a honeycomb design on the radiator grille and chrome-plated tailpipes. And that’s not all: the Polo GTI Edition 25 has a host of other exclusive equipment features including 18-inch Adelaide alloy wheels in Black Glossy, a black roof and black exterior mirrors, all of which help create its sporty look. The interior is equipped as standard with premium sport seats in perforated black-red leather finished off with stitched GTI logos, and glossy black decorative trim with red GTI lettering. Owners will be reminded that their vehicle is one of a limited number by the “One of 2500” logo on the sill panel trim. In addition to the GTI colours Pure White, Kings Red Metallic, Reef Blue Metallic, Smoke Grey Metallic and Deep Black Pearl Effect, the Polo GTI Edition 25 is also available in Ascot Grey.


Innovative technologies: Features that come as standard include IQ.LIGHT LED matrix headlights with Dynamic Light Assist and LED daytime running lights which ensure highly homogeneous illumination of the road. There is also the multifunction sports steering wheel in leather with paddles and the “25” logo, as well as a number of assist systems that belong to higher vehicle classes. The optional Travel Assist forms part of the IQ.DRIVE assist package and allows for partly automated driving. The Travel Assist system can take over steering, braking and acceleration of the new Polo GTI at speeds from 0 km/h up to the system’s limit of 210 km/h. To do so, Travel Assist relies on familiar systems including Adaptive Cruise Control for longitudinal guidance, and Lane Assist (fitted as standard) for lateral guidance.


The instruments and Infotainment system in the new special-edition model are arranged on one visual axis, making them easy to see and operate at all times. The Infotainment system Ready2Discover is fitted as standard and boasts a high-resolution, 20-centimetre (8-inch) display, ensuring state-of-the-art connectivity. Two other systems are also optionally available.

A look back at 25 years of the Polo GTI: When it launched back in 1979, the GT variant of the first Polo product line caused quite a stir. But it wasn’t until 1998 and the third Polo generation that the car was allowed to bear the iconic three letters. VW limited production of the first Polo GTI to 3,000 units and announced not long afterwards that the model was sold out. The next GTI version appeared several years later in 2006. The 132 kW (180 PS) Cup Edition was a true treat for fans as it was visually based on the racing cars used in the Polo Cup.

Then there was the fifth generation from 2010: the 1.4-litre TSI engine with turbo and supercharging proved to be a hit with GTI enthusiasts, and won over new fans too. The successor in 2014 was a force to be reckoned with: the brand new TSI engine offered 141 kW (192 PS) and top speeds of 236 km/h.

The Polo continued to evolve, and the GTI tradition evolved with it: the sixth Polo generation from 2021 set new standards for compact cars. It was based on the modular transverse matrix (MQB), which stands for technological progress across all product lines as well as high body strength, exemplary low vehicle weight and excellent crash properties.


South Africa – The home of the Polo GTI: Like the majority of other Polo models, the Polo GTI Edition 25 is manufactured in Kariega (South Africa). “Our team in South Africa is really proud of this car”, says Martina Biene, Managing Director and Chairperson of Volkswagen Group South Africa (VWSA). “The Polo has a long tradition here – especially the Polo GTI.” The factory, opened in 1951, is located near Port Elizabeth and is the largest car plant on the African continent. VWSA produces the Polo Vivo, the Polo and – exclusively – the Polo GTI.


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Curtain up for the Golf R 333 Limited Edition. The new special-edition model limited to 333 vehicles is based on the Golf R Performance and packs a real punch with an output of 333 PS (245 kW). The necessary driving stability and traction of the all-wheel-drive special-edition model are ensured by a host of high-quality equipment features such as R-Performance Torque Vectoring including Vehicle Dynamics Manager. The Golf R 333 comes from the factory with eye-catching Lime Yellow Metallic paintwork. Black accents additionally underline the appearance of the special-edition model, which is being launched as a potential collector’s item. The special edition can be ordered in German dealerships from Friday, 2 June. The vehicles will be delivered in October this year.


“The Golf R 333 is the first R model with a specification predefined by us that leaves no customer wishes regarding performance unfulfilled – thanks to its extensive equipment,” says Hakim Halimi, Head of Product Marketing at Volkswagen R. The features include R-Performance Torque Vectoring with Vehicle Dynamics Manager, which distributes the drive power not just between the front and rear axles but also between the two rear wheels. This offers a special dimension of sportiness, particularly when cornering. The Drift and Special driving profiles, designed for the Nürburgring racetrack, also offer additional driving pleasure away from public roads. The R Performance exhaust system from Akrapovič with titanium rear silencers and black 19-inch Estoril wheel rims with semi-slick tyres additionally highlight the motorsports character of the special-edition model. The top speed has also been increased to 270 km/h.


The basic idea for limitation of the edition was provided by the engine power of 245 kW (333 PS). This is the most powerful output rating of the Golf with a torque of 420 newton metres. In addition, the optimised engine tuning means that the load change response is extremely spontaneous. The turbocharger is preloaded to keep it at a constant speed during partial-load driving. This then allows faster power development for subsequent acceleration. The open throttle valve in overrun phases also improves dynamics and performance on the road. When the driver takes their foot off the accelerator and then accelerates again, this allows faster build-up of the engine torque and noticeably improves the engine’s responsiveness. With an acceleration of 0 to 100 km/h in 4.6 seconds, the Golf R 333 Limited Edition delivers the best-in-class value (compared with key competitors).


The paintwork in Lime Yellow Metallic extends the colour range for the Golf R, which comprises Pure White, Lapiz Blue Metallic and Deep Black Pearl Effect. “With the special exterior colour, black-painted roof and design decals with 333 logo on the sides, this Golf R will be offered in a combination that is unique up to now,” says Halimi. “It is the first Volkswagen R model with a strict limitation to 333 units and with a sequentially numbered badge in the interior.”


The standard equipment also includes premium sport seats in Nappa leather (with integrated head restraint) and the powerful IQ.LIGHT LED matrix headlights (including Light and Vision package). State-of-the-art driver assist systems are contained in the IQ.DRIVE package. These include Travel Assist, the Lane Assist lane keeping system, Emergency Assist, and Adaptive Cruise Control (ACC) with stop & go function. The Golf R 333 Limited Edition also comes with a centre airbag (front) and a rear view camera system. A system from Harman Kardon with 8+1 loudspeakers and 480 W total output supplies perfect sound in the interior.

The Golf R has cult status. Since 2002, more than 250,000 orders have been placed for the bestseller from Volkswagen R. “The Golf R 333 Limited Edition is extremely important for our brand,” says Peter Jost, Head of Marketing & Sales, Volkswagen R. “It is precisely such limited and high-performance vehicles that turbocharge the Volkswagen R brand – a genuine eye-catcher and extremely attractive. Every customer can be sure that they have an extremely rare vehicle and a potential collector’s item in their garage.”

With prices starting at 76,410 euros, the special-edition model can be ordered at German dealerships from 2 June. Production of all 333 vehicles in Wolfsburg is scheduled for September this year so that the first models can be handed over to customers from October. In addition, a customer event in the Autostadt is planned for all buyers of the Golf R 333 Limited Edition who pick up their vehicle in Wolfsburg (Germany) in October.


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Three weeks ago, Volkswagen presented the new ID.7 as an all-electric limousine for the upper mid-size class. The most dynamic model variant will now follow in late summer with the world premiere of the ID.7 GTX. Equipped with the latest drive generation of the ID. models, the dual-motor all-wheel drive system and a host of sporty design elements, the long-distance limousine is a high-performance model. The launch of the new GTX model is planned for the IAA Mobility in Munich (5–10 September 2023).


Black and red stand for GTX. In the interior, details such as the red GTX contrast stitching on the seats, dash panel and doors emphasise the sportiness of the model. The exterior design, on the other hand, is characterised by black gloss elements. Together with the standard black roof paint finish and the darkened windows, these features ensure that the upcoming ID.7 GTX will also enjoy a powerful and distinctive appearance.

GTX – fine-tuned for efficiency and driving pleasure. Like on the previous GTX models ID.4 and ID.5, the vehicle dynamics manager is responsible for intelligent control of the dual-motor all-wheel drive system in the ID.7 GTX. This software, developed in-house by Volkswagen, always aims to achieve the optimum combination of efficiency, dynamics and driving stability. The vehicle dynamics manager controls not only the powertrain, but also all braking, steering and chassis control systems, depending on the selected driving profile. The limousine’s running gear and steering have been fundamentally enhanced on the basis of the modular electric drive (MEB) platform and offer a large bandwidth between comfort and sportiness thanks to the possibility of driving profile selection. This underlines the ID.7 GTX’s status as the flagship model in the ID. family.

GTX as a formula for success. The sporty GTX brand with its all-electric performance models has been part of Volkswagen’s portfolio for two years now. The dynamic vehicles combine electric mobility, sustainability and intelligent sportiness. Their sporty design also emphasises the special character and recognition value of the high-quality GTX models.


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