VW Specialist London Blog

The next phase of the staggered market launch begins
TV and print advertisements complement comprehensive digital activities
Focus on design, spatial concept and connectivity

Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.

The new Tiguan Allspace is the long-wheelbase version of the best-selling Tiguan, offering a slightly modified design, greater flexibility in the interior and an attractive equipment range. At the same time, with the optional third row of seats, the Tiguan Allspace can seat up to seven people. The 360° marketing campaign underlines these qualities, illustrating how the Tiguan Allspace perfectly combines spaciousness, flexibility and connectivity features.

"The new Tiguan Allspace is a perfect fit for all drivers and families who have, until now, been reliant on vans for the space they require, but are looking for the design and convenient equipment of our successful Tiguan model. The campaign combines humour and feeling in demonstrating just how the Tiguan Allspace offers comfort, modern design and room for adventures as one complete package," noted Jürgen Stackmann, member of the Volkswagen Board of Management responsible for Sales.

The TV advert uses humour to show how the Tiguan Allspace's innovative spatial concept with up to seven seats is full of surprises. At a wedding with a twist, the Tiguan Allspace helps guests arrive just in the nick of time.

The print campaign also highlights the Tiguan Allspace's expandable seating arrangement and showcases the vehicle at various viewpoints outside the gates to the city. What's more, the highlights of the new Tiguan Allspace, such as the gesture command and Cam-Connect, are presented to the relevant target groups via social media channels in an entertaining online film, shown from the perspective of a dog.

The creative agency responsible for the campaign is Grabarz & Partner.

Article source: www.volkswagen-media-services.com

Group's core brand reports further growth in sales revenue and operating profit before special items in third quarter
"Transform 2025+" strategy brings sustainable results
Cost development remains under control despite biggest product offensive in history of brand
Turnaround program in North America taking hold
Return on sales for 2017 as a whole expected to be moderately higher than previously forecast range of 2.5 to 3.5 percent (before special items)
Brand CEO Diess: "We are well on the way to achieving our key strategic goals"

The Volkswagen brand continued its successful business development in the third quarter of 2017. Sales revenue from January to September based on the new demarcation between the Group and the brand, which has been applied since the beginning of the year, climbed 8.3 percent compared with the previous year to €58.9 billion. In the first nine months, Volkswagen more than doubled operating profit before special items to €2.5 (1.2) billion. This was impacted by additional provisions for the buyback/retrofit program for 2.0l TDI vehicles in North America in approximately the same amount already announced by the Group and recognized in the brand's figures for the third quarter. Adjusted for this special item, the brand's operating margin improved to 4.3 (1.6) percent after nine months. In light of the good development, Volkswagen has slightly raised its forecast for 2017 as a whole. The Brand Board of Management expects the operating return on sales (before special items) to be moderately higher than the previously forecast range of 2.5 to 3.5 percent.

"The Volkswagen brand is systematically implementing its Transform 2025+ strategy. Our model offensive is increasingly paying off, the turnaround programs in the markets are taking hold, the brand's new strategic orientation is producing good results overall. Our operational earning power has improved faster than we anticipated and we are well on the way to achieving our key strategic targets: to make Volkswagen competitive for tomorrow's mobility", Dr. Herbert Diess, CEO of the Volkswagen brand, said.

Deliveries to customers reflect this positive development at the Volkswagen brand in the first nine months. 4.49 million vehicles were handed over to customers worldwide in the period up to the end of September, an increase of 2.7 percent compared with the previous year. Deliveries gathered significant momentum as the year progressed, with particularly strong gains in the South America region during the first nine months (+24.0 percent). The situation in the home market of Germany, where the debate on the future of diesel powertrains affected deliveries during the course of the year, is also showing signs of recovery.

"Volkswagen has sent a strong signal so far this year with new models and the associated trend in unit deliveries We have returned to growth in all regions – and have every reason to look to the future with optimism", Jürgen Stackmann, Brand Board Member for Sales, commented.

Financial figures further improved, forecast for return on sales raised

The visible market success has been a significant factor in positive sales development so far this year. Volume, mix and margin effects had a positive impact on operating profit before special items. This upward trend was also attributable to further improvements in the cost situation, in part as a result of the successful implementation of the Future Pact agreed the previous year. Despite the continued product offensive, fixed costs were maintained at the level of the previous year. Ongoing progress with the turnaround in North America and Russia also contributed to the improvement in the margin situation.

For the remainder of the year, the Volkswagen Brand Board of Management expects the positive business development of the first three quarters to continue. On a comparable basis, sales revenue is still forecast to rise by about 10 percent over the previous year. The operating return on sales before special items is now expected to be moderately higher than the range of 2.5 to 3.5 percent. In light of the future investments expected during the coming years, Volkswagen's medium- and long-term return on sales targets of at least 4 percent by 2020 rising to 6 percent by 2025 remain unchanged.

Dr. Arno Antlitz, Volkswagen Brand Board Member for Finance, commented: "Step by step, we will achieve a sustained improvement in our earning power in the coming years. We will focus on further improving competitiveness, systematically implementing the turnaround in the regions, and continuing the biggest model offensive in the brand's history." In addition, Volkswagen will forge ahead with preparing for the offensive with innovative electric vehicles from 2020.

Article source: www.volkswagen-media-services.com

The all –new Volkswagen T-Roc launches on the 18th December. It’s the first ever Volkswagen compact SUV and it will be in our showrooms for special previews throughout October and November.

Designed to turn heads.

Starting from £20,425, the T-Roc is a vehicle with punch-packing personality. Powerful with a character defined by detail. (It’s even been called avant-garde.) With customisable colour options, you can design your T-Roc to look as individual as you.

A thrilling drive.

The T-Roc comes with optional 4-Motion to provide traction that can tackle almost any terrain. There’s a choice of engines plus optional sports pack to harness the car’s full potential.

A car as connected as you are.

As you would expect from such a cutting-edge Volkswagen, infotainment systems such as Car–Net bring the internet to the cockpit along with driver-assistance systems to aid parking and accident avoidance. All of which means that this is a car to be seen.

Order your T-Roc now to get a free set of stylish running boards

To celebrate the T-Roc’s arrival, we’re also offering the first 1,000 retail customers who place an order prior to the 18th December launch date a pair of stylish running boards fitted free of charge to your T-Roc.

Find out more here: http://www.volkswagen.co.uk/t-roc

Article source: www.volkswagen.co.uk

The e-up! is the electric version of Volkswagen’s multi-award-winning city car. The e-up! has all the attributes that make its petrol-powered sibling such a success – room for four adults and their luggage, nippy handling and the equipment and feel of a much larger car.

Based on the multi-award-winning Golf hatchback, the e-Golf offers the same virtues of practicality, refinement and advanced technology, but with a purely electric drivetrain and no tailpipe emissions.

The name of Golf GTE reflects its standing in the line-up alongside the petrol-powered GTI and diesel GTD, while its pricing also reinforces this position. The new car is driven by two engines: a 1.4-litre 150 PS TSI direct-injection petrol engine and a 102 PS electric motor. Together, they produce a maximum power of 204 PS and a theoretical range of 580 miles.

The eagerly awaited Passat GTE plug in hybrid is now available to order. Like the Golf GTE, it has two engines: a 1.4 litre 156 PS TSI direct injection and a 115 PS electric motor, producing a maximum of 218PS when combined. The Passat GTE will be available in both Saloon and Estate forms and will have a 0-62 mph time of 7.4 seconds.

Article source: www.volkswagen.co.uk

The 50th BFGoodrich Tires SCORE Baja 1000® will run in November, featuring its traditional classes for Volkswagen-powered vehicles
The Beetle has more wins in the Baja 1000 than any other model of vehicle

HERNDON, VA (October 4th, 2017) — This November, hundreds of racers and thousands of motorsport fans will gather in Mexico for the running of the 50th BFGoodrich Tires SCORE Baja 1000®, one of the most grueling and demanding races on the planet. And as always, the race will feature “Baja Bugs”—modified Volkswagen Beetle vehicles—as well as Spartan racers using Beetle running gear that have shown their mettle across the deserts for five decades and counting in Mexico and the U.S.

Born from the dune buggy and off-roading culture of southern California in the ‘60s, the SCORE Baja 1000 has become renowned in motorsports for the scope of the challenge, both in terms of distance and terrain. In 2017, the race course will be approximately 1200 miles long, starting in Ensenada and finishing in La Paz, and is the last round of the four-race 2017 SCORE World Desert Championship. This will be the 43rd time the iconic race has started in Ensenada and the 21st time it will finish in La Paz. Throughout, drivers and navigators encounter rocks, steep gullies, washboard roads, blinding dust and sand pits—all of which only becomes more dangerous when racing at night.

The first race, known then as the Mexican 1000, was held on Oct. 31, 1967, running between Tijuana and La Paz. Of the 68 vehicles that started the first race, only 31 completed the 950-mile trek, with the winning drivers finishing in 27 hours and 38 minutes. There was no certified course—just five checkpoints that teams had to stop at; how they navigated between checkpoints on the dirt roads and trails was up to them. While motorcycles led much of the race, the victory went to Vic Wilson and Ted Mangels, driving a Meyers Manx dune buggy built by Bruce Meyers off a Volkswagen Beetle chassis.

The Meyers Manx was the first four-wheeler to attempt the run, and Meyers sparked the rise of the Baja Bug, a Beetle modified for the harsh environment of desert racing. The modern SCORE Baja 1000 still runs several VW-themed classes, including one for stock-engined, air-cooled Beetle vehicles. Other organizations, such as the Mojave Off-Road Racing Enthusiasts in California, also run these Volkswagen racers. One such Class 11 car, built by Desert Dingo Racing, was acquired by Volkswagen of America as part of its Heritage Collection of historically important VW models.

Volkswagen celebrates the enthusiasts from Bruce Meyers on who made Baja racing a daring test of skill and endurance for 50 years—and counting.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, Tiguan Limited and Touareg vehicles through 652 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Article source: www.media.vw.com

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